THIs IS NINYES

Ninyes was born in 2021 from the need to to make fashion more circular. We exist to enhance the position of second hand and are part of the transformation to a circular, CO2 neutral economy.

By offering a truly easy-to-use, profitable, fun and super sustainable service to both clothing brands and consumers, we believe circular fashion will truly become the coolest trend ever.

We co-operate with truly responsible fashion brands in the Nordic countries and the DACH region by offering them, and their customers, a resale model for taking back pre-loved clothes and finding new and happy users for the clothes.

Ninyes was founded by Elina (CEO) and Mikko (CMO) in 2021. Elina had already worked with sustainable children's wear for more than 10 years through her agent company and online store. Mikko’s background is originally in communications and in other sustainable startups as founder or partner.

Besides Elina & Mikko, the Ninyes team consists of Sophie & Therese (Ninyes Sweden), Jakob (Ninyes Denmark), Andrea, Magdalena & Serge (Ninyes Germany), Lotta (Senior Producer), Jenna (Brand Manager), Emilia, Ida, Vilma (X2) & Laura (Online Producers), Maria (Marketing Assistant), Jonatan (IT).

We are committed to doing everything we can to make fashion more sustainable; We only work with brands we believe are forerunners in responsibility and we only sell pre-loved clothes from these brands.